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Warming up your Email Sending Domain

April 29, 20242 min read

Starting an email campaign can be an exciting step for your new business, but it’s important to get off on the right foot with something called email warming.

Especially if you have a list aslready and you are moving it to a new platform.

If you’re new to the term, don’t worry—it’s simpler than it sounds and crucial for making sure your messages actually reach your customers.

What is Email Warming?

Email warming is like introducing yourself to the email world. When you start sending emails from a new account, you want to gradually increase the number of emails you send. This helps build a good relationship with email providers by showing you follow rules and care about your recipients. It’s like earning a trust badge that says your emails belong in the inbox, not the spam folder.

Why It's So Important

As we dive into this topic, we’ll explore why warming up your email is essential for any effective email marketing strategy, especially when you're just starting out. Properly warming up your email ensures your efforts pay off, letting you connect better with your audience without getting lost in spam folders.

How to Do It Right

  • Start Small: Begin by sending emails to a small group of users who have opted in to receive your communications. This group is likely to engage with your emails, which tells email providers that your messages are welcome.

  • Increase Gradually: As your sending reputation grows, slowly increase the number of emails. For example, you might start by sending 100 emails per hour, then increase to 300 per hour as your reputation solidifies.

  • Follow the Rules: Make sure all your initial emails adhere to best practices—like making sure you’re only emailing people who have explicitly agreed to receive your messages. This reduces the risk of your emails being marked as spam.

Practical Tips to Keep in Mind

  • Engage the Opted-In: Focus on those who have shown interest in your brand. Sending to engaged users can dramatically improve your deliverability.

  • Watch Your Speed: Don’t send too many emails too quickly. Stick to recommended limits to avoid triggering spam filters.

  • Keep It Clean and Simple: When crafting your emails, keep the content straightforward and avoid using public link shorteners, which can be flagged by spam filters.

Understanding and implementing these steps not only helps your emails reach the right people but also builds a solid foundation for all your future email marketing campaigns. Ready to warm up your email the right way? Let’s get started and turn your email list into a powerful tool for growth.

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